When marketers think about designing creatives for their mobile games, they usually have their users in mind. Of course, the lifetime value there is tiny at the moment, but if you have so many hundreds of millions of potential customers, if you can get that large base, and as the LTV starts improving, you’re going to be able to make a lot of money.”Mentioned in this Episode: (19:46-20:09) “And now, also the big one is Africa because of the fact that there are so many people getting mobile devices. So we don’t really look at game time, or time played, but more on the retention metrics because that gauges how often you have opportunities to make money out of your customer base.” (7:34-7:55) “The key thing about any game, especially in the casual market, is that you need a user base to want to play and be engaged with the game, and come back and play it often. 23:15 Why creativity comes from hyper-casual.17:11 Marketing mobile games around the world.Where do you think the mobile gaming space is going and where is creativity going to be coming from in the future?.Have you seen any trends in terms of what games might see better adoption in the Europe, Middle East, and Africa regions?.Do you have different marketing strategies for different countries and regions?.Is there a way to make sure you’re feeding users age-appropriate content?.How did the feedback from the Subway Surfers community inform how you marketed the game?.What are some of the monetization strategies you used with Subway Surfers to convert users that typically play for free?.

What inspired you to start your own consultancy?.

Prior to launching Hyper HQ, Farhan was the Head of Growth at SYBO, a mobile game developer in Denmark, the Head of User Acquisition at Nanobit, a mobile game developer in Croatia, and a Product Marketing Manager at Social Point, a mobile game developer in Spain. Questions Farhan Answered in this Episode: What intel from your user base could be generating a ton of revenue? In-app purchases versus rewarded video ads? Where are the opportunities for game developers in markets around the world? Farhan answers these questions and more.įarhan is the founder of Hyper HQ, a consultancy for user acquisition and ad monetization for mobile games. Our In-App Purchase flow screens give you complete control to engage and retain subscribers and boost sales, enhance your brand and improve your customer experience.In this episode of Apptivate’s new gaming series, Farhan Haq returns to the podcast to share his expertise on monetizing mobile games.

HighlightsĦ:07 What is Purchasely and why was it createdĨ:12 Why in-app purchases are a pain in the appsġ0:42 The movement from advertising to subscriptionsġ5:44 Who is shifting to subscriptions and whyġ9:42 Is there a consumer threshold for subscriptions vs ads Its international team of specialists heps app businesses achieve their most fundamental goals: grow, boost revenue, and encourage user loyalty. Since 2014, Remerge have contributed to the growth of hundreds of apps across all major verticals, including gaming, delivery, e-commerce, and travel. You may listen to the stories behind their apps’ growth, their achievements, and the obstacles they encountered along the way.Įnjoy this discussion between Jeff (based in Paris) and Thomas Yannopoulos, Director of Sales of Remerge (based in Boston). In Apptivate episode #88, Jeff chimes in on why we are seeing a trend in app companies moving from advertising models to subscriptions.Īpptivate is a podcast released by Remerge since 2018. Is your app ready to make the switch to a subscription model?

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